“The Walrus, a Canadian general interest magazine, titles its article The False Promise of Green Housing. Given the kind of articles the magazine has published, I worried that this was going to be a long attack on the industry. It’s not. It never mentions a false promise; it is mostly about TreeHugger hero Chris Magwood and his research into the embodied carbon of building materials, and has the subhead, ‘One designer is challenging the conventional wisdom about environmentally friendly construction.'”
— TreeHugger